Games that have Ludus can either seem to boring and follow the story perfectly or if the story is magnificent and involves the player a lot and makes them feel part of the whole game. The Call of Duty series (Singleplayer modes) do not offer that much freedom to the player as they just strictly follow the story and design of the game without letting the user explore the area or take another route. I would say that these games do not excite the imagination as you are constantly told who to shot and where to go. The actually gameplay may be good however the stories in these type of games have to be rock solid and enjoyable in my opinion as otherwise it may deter people from playing it if they are not allowed some freedom.
Most games these days have loads of freedom allowing the player to do whatever he or she chooses such as the Grand Theft Auto and Assassins Creed Series. Both of these games offer a story which can be followed directly but at the same time in Assassins Creed II for example you can complete a mission then spot a guard bellow and want to use a poison dagger and watch him swing his sword around attacking the people near him. This has nothing to do with the story what so ever but it allows the player to mess around and experiment what is fun and the best parts of the game. Many people like GTA and Assassins Creed because of these elements, you can mess around in the new GTA for hours on end without completing a single mission and still have loads of fun. These in my opinion are usually the best type of games as if you are stuck with the story or are getting board completing some missions on GTA you can just grab a car and run over some pedestrians and shoot some cops.
Both style of games work very well for different audiences and are very successful still. Its really a matter of how you like to plays games to see which you prefer.
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